Sotheby’s International Realty®
An Iconic Brand
Sotheby’s Auction House
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services. Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profile client events, showcases in signature publications, in digital newsletters, and on sothebys.com
Global Access to Buyers
The Sotheby’s International Realty® network is an exclusive association of distinguished residential brokerage companies throughout the world.
Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.
24K
Associates
1000
Offices
70
Countries
Realogics Sotheby’s International Realty
Vision.
Passion.
Momentum.
Realogics Sotheby’s
International Realty
Since 2010, Realogics Sotheby’s International Realty has become the Pacific Northwest’s largest affiliate within our quickly-expanding global real estate network. We are distinguished by the brokers we employ, the properties we represent and the results we create.
Consistently among the top ten largest aggregated real estate brands in the Puget Sound region, our brokers maintain the highest average listing and selling prices in the markets we serve. We are productive too, generating more than $1.6 billion in annualized sales and earning our firm the highest average closing volume on a per broker basis when compared with our peer group. From 2012-2018, the Puget Sound Business Journal named Realogics Sotheby’s International Realty one of the Fastest Growing Private Companies in Washington.
Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, Geek Home of the Week on GeekWire, custom co-op ads in targeted regional media publications, and exposure on distinctive global micro-sites including WSJ.com and NYTimes.com.
Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 3.1 million visits a month, 52% of which originate from outside the United States.
The Pacific Northwest’s Largest Sotheby’s International Realty Affiliate Between Vancouver, B.C. and San Francisco.
Exclusive Property Exposure
Local Marketing
Realogics Sotheby’s International Realty maintains exclusive partnerships with esteemed business and technology outlets like the Puget Sound Business Journal and Greekwire which provide our listings with additional, often month-long, exposure to discerning clients. Reside, and advertorial magazine insert in the Wall Street Journal, generates premium publicity among a valuable targeted audience.
PSBJ Home Of The Day
Featured on Puget Sound Business Journal’s website and eNewsletters in the morning and afternoon, “Home of the Day” showcases properties to over 550,000 affluent home buyers with a net worth of over $2.3 million in the Seattle market.
Geekwire’s Geek Home Of The Day
Geek “Home of the Day” is an exciting, exclusive platform to garner exposure. GeekWire.com boasts more than 3 million unique visitors per month, 62 percent of which have a household income of $100K+.
RESIDE® Magazine
Custom-publishing program with Dow Jones Media Group. RESIDE is conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby's International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide.
Unrivaled Exposure
Global Marketing
When your home is represented by the Sotheby’s International Realty® Brand, it benefits from the worldwide recognition and prestige of the Sotheby’s name and gains exclusive access to highly qualified Global Clientele.
A Journey To Worldwide Exposure
Sotheby’s International Realty's online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers, at no extra cost, the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, Mansion Global, Architectural Digest, Dwell, Vanity Fair, Vogue, Financial Times, Google, Juwai.com and Nikkei, amongst others. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 1,000 offices in 70 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
Showcasing Each Home’s Unique Character
SothebysRealty.com
The art of marketing a property is based on showcasing each home’s unique character. In 14 languages, our enhanced editorial approach on sir.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sir.com and engaging them once they arrive.
In 2021 sothebysrealty.com generated over 46 million visits, a 25% increase year over year and the most visits the website has had in its history. The site also generated over 57 million property details page views and 137 million over all pageviews, an increase of 37% year over year. The peak traffic months for 2021 were March, April and May averaging about 4.2 million visits per month. Property videos plays grew an amazing 201% year over year with over 38 million video plays in 2021 vs just under 13 million video plays in 2020.
46.6M SOTHEBYSREALTY.COM VISITS 2021
3.9M AVERAGE MONTHLY VISITS 2021
67% VISITORS FROM OUTSIDE THE U.S.
